ConnectBot Delivers on the Promise of Personalization at SXSW Interactive. Watch Connectbot in action here.
Wondering how to make the most of your down time in Austin during SXSW Interactive? That’s easy – ask that longtime friend that moved here a decade ago. The one that really gets you. After all, she’s wired into the local scene, and knows exactly where to find the kinds of hidden gems off the beaten path that you love so much.
Or, if you don’t have a friend like that in town, just ask ConnectBot.
Trusted, expert guidance and advice is the latest addition to the capabilities of Accenture Interactive’s ConnectBot, and will be on full display at this years’ SXSW events. Developed in partnership with Austin’s own Cycorp, ConnectBot is now an interactive, personalized experience curator that connects you to the people and places you love – a glimpse into the future of differentiated customer experiences, developed with technology that’s already here
To create a trusted authority on all things Austin, Accenture Interactive and Cycorp tapped four longtime residents with a passion for the city’s vibrant social scene, each deeply knowledgeable about anything and everything that Keeps Austin Weird. They’re the type of people with insights that extend well beyond anything you’d find in a standard “Best Of” list. Because a handful of experts doesn’t scale, they taught ConnectBot everything they know about where to go and what to do in the Live Music Capital of the World.
One important lesson they taught ConnectBot is that the perfect Austin experience is different for everyone. Static demographic data and dry collections of marketing attributes paint an incomplete picture of the individual, lacking in richness, depth, and nuance. True personalization isn’t about knowing what choices people make, it’s understanding why they make them.
ConnectBot understands that relevance depends on the why. Before making any suggestions, ConnectBot engages visitors in a dialogue to learn about each individual’s unique preferences, attitudes, beliefs, and interests. With that knowledge, ConnectBot recommends places and activities it infers you’ll enjoy most, and explains to you precisely how and why it arrived at that conclusion.
The Artificial Understanding that enables ConnectBot to move beyond the what and on to the why comes from Cycorp’s one-of-a-kind Knowledge Representation and Reasoning software platform, known as “Cyc.” Cyc is the product of a large-scale engineering effort to build a type of artificial intelligence similar to human common sense. Powered by logical deduction and causal models rather than algorithms trained big data, Cyc works where other AI doesn’t, and does things other AI can’t.
What will ConnectBot recommend for you? Join Cycorp and Accenture Interactive on Friday evening at the SXSW Interactive Opening Party at Micheladas to find out. Or drop by Accenture Interactive’s Experience Cantina @ Micheladas anytime this weekend to experience ConnectBot yourself.
Accenture (NYSE: ACN) is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With more than 394,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.
Accenture Interactive, part of Accenture Digital, helps the world’s leading brands create superior customer experiences. Through our integrated and industrialized offerings in experience design, marketing, content and commerce, we create new ways to win in today’s experience-led economy. Accenture Interactive was recently named by Ad Age as the world’s largest and fastest-growing digital agency. To learn more follow us @accenturesocial and visit www.accenture.com/interactive.
Progress on architecting and building Cyc has been fast and furious since Dr. Douglas Lenat launched it in 1984, and he has been Cycorp’s CEO since it was founded in 1994. The Cyc software platform combines a unique common-sense knowledge base with powerful inference engines and natural language interfaces to reason logically across limitless data sources and to generate actionable output supported by transparent, plain-language justifications.
Cycorp has delivered hundreds of successful Cyc deployments over three decades. Clients include US Government defense and intelligence agencies and Global Fortune 100 companies in the financial services, energy, healthcare, automotive, technology, and media and entertainment sectors.